Taken Digital — AI Toolkit

Brand Context Setup

Before writing anything, these skills learn exactly how your brand looks, how it sounds, and who it's talking to. Run it once and every piece of content you create in Claude will reflect your brand automatically.

What it produces

Run it on any brand and it generates two files you can hand to a client or use as your AI writing brief. These are real examples from a quick test run — we skipped most of the interview questions and didn't provide any sample designs or brand guidelines. The more context you give it, the more accurate and polished the output. This is just to show how fast you can get something built.

What you need

Two things. That's it.

Claude (free to try)
This is the AI tool these skills run inside. Download it at claude.ai/download. You'll need a Claude account — the free plan works to get started.
The skill files (download below)
A small set of files that teach Claude how to run the brand setup. You install them once and they're available in every project going forward.

How to install it

Follow these steps in order. It takes about 5 minutes and you only have to do it once.

1
Download and install Claude
Go to claude.ai/download, download the app, and sign in with your Claude account. Install it like any other app — on Mac, drag it to your Applications folder. On PC, run the installer.
2
Download the skill files
Click the button below to download a zip file containing the brand skills. Once it downloads, double-click the zip to open it — this creates a folder on your computer.

Download Skill Files
3
Copy the skills into Claude
The skills need to go into a specific folder on your computer.

On a Mac:
  1. Open Finder (the blue smiling face icon in your dock)
  2. In the menu bar at the top, click Go, then Go to Folder…
  3. Type exactly this and press Enter:
~/.claude/skills
On a PC (Windows):
  1. Open File Explorer (the folder icon in your taskbar)
  2. Click in the address bar at the top and clear what's there
  3. Type exactly this and press Enter:
%USERPROFILE%.claudeskills
Don't see a skills folder? Create it manually. Inside the .claude folder, right-click and choose New Folder, then name it skills.
Now open the zip folder you downloaded in Step 2 and drag all five folders into the skills window:
  • brand-dna-builder
  • brand-voice-profiler
  • icp-deep-dive
  • brand-launch
  • brand-page-builder
4
Create a folder for your brand
Create a new folder anywhere on your computer — the Desktop is fine. Name it after the brand (e.g. Acme Co). This is where Claude will save all the brand files it creates.
5
Open Claude in your brand folder
Open Claude. When it asks you to choose a folder (or shows a file panel on the left side), navigate to and select the brand folder you just created. This tells Claude where to save its output.
6
Type one sentence and let it run
In the chat input, type something like:
"Set up brand context for Acme Co at acme.com"
Claude will scrape the website, ask you a few quick questions to fill in the gaps, and build all the brand files automatically. The whole process takes about 10 minutes.

Other ways to start it

Any of these phrases will kick off the brand setup. Swap in your actual brand name and URL.

"Let's set up [Brand Name] — here's the URL: [website.com]"
"Onboard a new client: [Brand Name], [website.com]"
"Build brand DNA for [Brand Name] at [website.com]"
"Run the full brand setup for [website.com]"